What is Backlink? Is it a Ranking Factor?

 If you are a Blogger or Internet Marketer than you must heard the term Backlink. But, what exactly Backlink is and how it is important for SEO? What are the types of Backlinks and Is it an important ranking factor or not?

Let's discuss this in this article. 

What is Backlink with Example [Infographics]

A backlink is a link pointing from one website to others. Backlinks are also called "inbound links" or "incoming links." 

So, when someone mentioned one of your Blog links in there blog post than you will get a backlink from that website. It can be of different types like Do follow, Nofollow etc. 

Backlinks plays an important role in determining the authority of a website and it is also an important ranking signal for Google. If many website are linking to a particular page than Google thinks that webpage worth linking in SERPs. In SEO they represent a "vote of confidence" from one site to another.

So, let's understand different types of backlinks and which one is important for SEO. 

Backlinks are mainly of Two types. One is Dofollow and the other one is Nofollow

Dofollow link is which passes the authority of a website to the linking site where as nofollow doesn't pass any ranking signal or you can say link juice to the other website. 

So, You can clearly say that Dofollow links are super important for SEO. 

But, there are some other types of backlinks like Sponsored which is basically the nofollow backlink but hint google and other search engine that that is a sponsored links or paid links like Affiliate links. 

Several other types of Backlinks are 

  1. Editorial backlinks
  2. Backlinks from guest blogs
  3. Acknowledgment backlinks
  4. Backlinks from niche or local directories
  5. Links in social media posts
  6. Links in business profiles
  7. Links in bio
  8. Links in press releases
  9. Links in comments (UGC)
  10. Image backlink
The most important backlink is the Do follow Editorial Backlinks which are generally earned organically and placed in the actual content of the blog post. The higher the link is placed the better ranking signal it passed to the linked site. 

So, whenever you are building backlinks, try to get backlinks at the top of the webpage and within the content itself. 

Links in sidebar, footer, author bio is less effective compared to an editorial backlinks. 

You can also build backlink through guest posting. Where you have to write the content and approach the other site owner to publish your content and in returned ask them to link one of your existing page. In this way, you can get high quality dofollow editorial links to your website. 

Links in the comment section are generally nofollow UGC links which doesn't passed any authority to the website. so, don't waste time on such type of link building practices.

Always include high quality images which are custom made (not stock images) and include infographics, charts etc. It helps you get image backlink naturally. When ever someone use one of your images to there blog you will get image backlink. It is in the form of source image link or if they directly use your image URL on their website. 

And don't waste more time on building directory links as it is not relevant in 2022. This types of links doesn't work anymore. 

Internal links also called internal backlinks where you are linking the pages within the same website. Internal backlinks helps in On-page SEO of your website where as external backlink helps in Off-page SEO. 

Some types of backlinks hurt the website authority and ranking instead of boosting it. so, you should always try to stay away from such link building practices. 

  • Paid links
  • Sponsored guest posts
  • Links in low-quality directories or forums
  • Links on irrelevant sites
  • spam comments with links

Link Building is the process of acquiring backlink  or you can say hyperlinks from other website to your website. Some, links are build naturally and some needs manual efforts. 

Suppose you are ranking for a keyword in top 10 in Google and someone want to give reference link to there content. In that case they might use any one of the top 10 links and use it as a reference. Here, you don't have to do anything and the link will be earned automatically. 

But, for new websites we need to manually build links to our blog. There are various ways like Email outreaching, guest posting etc. 

You can also earn natural backlink if you are posting statistics content, infographics, charts etc which is generally get most of the links. 

So, you need to find the websites on the same niche and build relationships with the site owners, Bloggers. In this way you can easily get backlink from those websites. 

With Link building you get to know other similar websites on your niche and it helps you analyze the content of your competitors. Earning backlink will help you boosting the search ranking and eventually you will get more traffic and ad revenue. 


I hope this article helps you clear your doubts about what is backlinks, how it helps in SEO and how you can build links for your website. 

Always remember that building backlink is a consistent process and it takes a lot of time to earn a decent number of backlinks. But, never try to buy links or spam links on other sites. 

You need to build relationships with other bloggers in your industry and guest blogging the most powerful weapon in Link Building.