Social Media Marketing Basics for Your WordPress Website
You have a business idea, and for that, you made a Website, and therefore you know how lengthy the process of making a website is. Now you even have to promote it so that it reaches people, but how?
It’s not like it will reach the people magically, without you putting any effort into it. Your site can be the best designed, and even the content or your product is of top-notch quality, but you need to put some effort and let the people know that your website exists. And that’s where Social Media Marketing comes into play.
And every now and then, a new social media app is getting launched, so you need to stay updated and grow alongside the trend; learn the importance of social media marketing to grow your business in today's date.
And if you effectively use your Social media accounts, you will reach a mass audience who are willing to share your stuff with their friends and family, which will help in your site’s growth.
The basics of Social Media in WordPress
What benefits are you going to get with establishing social marketing strategy? The answer is simple; you can grow relationships with the customers and stay in contact with them if they need help any further. You won’t be a name on their receipt or mind; by being active on different social media platforms, you can engage with them after they have made the purchase, you can really show them that you care about them and their business.
And if we are very honest, nobody has that much time in their hand to update the website and blog, now and then, so from where will they find to establish their presence on social media? And therefore, we decided to give you some basics of how to grow on social media and name the tools that will help you along the way.
1. Organize your content calendar
Everybody is busy when they are handling a business, and sometimes it slips out of your mind that you need to post on Social media to maintain your presence. Like blogging or vlogging, you need to be consistent on social media and engage with the followers to reach out to more audiences.
So, if you are not using a content calendar, you need to start using one because
- Calendars assist you in organizing yourself so as not to struggle when events happen.
- A calendar will help you in planning things that you want to post on each social media individually, and therefore you don't have to publish the same post on all social media networks.
- It will also help you in tracking your performances and also plan for future posts.
- With a content calendar, you can plan for holidays and observance days.
2. Create shareable content
How to Create Shareable Content
- Finds out what's trending
- Engage with the community you have created
- Tie in pop culture reference
- Write Long-form but engaging content
- Write killer and apt headlines
Content that is typically shareable
- GIFs and Memes
- Inspiration Article
- Opinion Posts
3. Create tweetable content
Sometimes when you have written a great piece of content, the readers of your site will be compelled to share the stuff that you have written with their friends and family. But sometimes the other person only shares the one-liner quote that you have posted in the blog.
Therefore it is necessary to provide a tweetable link because You not only encourage them to share specific content you have produced but also to provide the materials of social media which are born to be tweeted with them by offering a tweetable link. Great, re-shareable content is a vital aspect of any plan of content marketing.
Pro Tip: You can use the social Snap plugin in Wordpress to create a Click to Tweet button easily.
Now you should think about what to tweet?
You have lots of alternatives and flexibility when deciding to make a tweetable quote because it is entirely up to you. You should, however, choose something that you are quite certain your readers will find fascinating, and they will want to share it with everyone they know. Here are some suggestions:
- Compelling statistics
- Famous and relevant quotes by famous and well-known personalities
- Important points that you have mentioned in your article
- Facts from an infographic
4. Create more Image content
Humans are attracted to art and beauty; anything is visually appealing to us, we get attracted to it. Eye-catching images captivate us, and because of that, we understand the message it is trying to convey to us- and it is explained easily, fastly and clearly to us.
According to an analysis
- Around 90% of the information which is transferred to the brain is visual.
- Also, when you see an image instead of a text, the brain processes that information 60,000 faster.
From the very beginning, consider which kinds of photos, infographics, videos, animations, and other rich media may be incorporated into your material to enrich your brand's message so that it stays and resonates with the users.
Images and videos on every unimaginable platform become more engaging. You want to choose video content for the target audience rather than 700 words of text. Pictures with relevant content are strong since information can be obtained faster. Images make up 63 percent of social media content, and this figure is expected to climb in the future.
If people post photographs on your website or social media platforms, they talk about you and share your material. Another advantage is that it is simpler to develop. Writing a blog article takes a lot of time and work to take amazing photos and share them with a full description.
Another advantage is that you may provide photographs from your audience that users make — so that you can unblock new, genuine content.
5. Integrate social media on the site
Social Share & Follow Button
Adding follow buttons to your sites is the simplest method to begin integrating social media on your website. Start with the header and footer of your website, as this is where you will commonly discover social links. If a blog is included on your website, add social share buttons to your articles so that readers may repost, tweet, or even pin your contents easily.
That's why You should check the Top 5 best social media sharing plugins in Wordpress.
Automatic Social Media Sharing
Social Auto Poster is a WordPress plugin for bloggers, vloggers, and marketers to save time by automating their social media posts. When they upload content on their WordPress website, it is immediately shared on the relevant social network profiles.
This scheduler allows you to plan multiple articles to be published instantaneously at the specified time. Yes, the most significant feature is the reposter, which allows you to resuscitate old posts. This social media auto poster is compatible with around 11 social media networks, which will certainly help you improve your website traffic and SEO.
Here are the 8 best social media automation plugins for wordpress
- Social Auto Poster
- Social Champ
- Social Network Auto Post (SNAP)
- FS social Poster
- Social Media Auto Publish
- Social Snap
Website & Social Media go hand in hand
When both are correctly used, your website and social media are like two cogs in the same well-oiled engine. Both of them have the same goal in the end: to spread your brand's voice to its potential customers and convert the leads into buyers.
Your website and social media strategy will serve as critical pillars in your lead generating and growth plans when done correctly.