Matched content Ads in Google AdSense will shutdown Starting March 1, 2022
Recently Google AdSense team announced that they will shut down the matched content ads starting from march 1, 2022. Instead, they rename this ad unit to "Multiplex ads". So, learn what's new and how it is affect your Adsense income.
So, if you don't know what is a matched content ad then let me explain this to you.
Matched content ad is a recommendation service that offers you a simple way to promote your content to your site visitors and earlier it is only available to limited users with high traffic on websites.
It allowed you to embed a widget on your pages especially at the end of blog posts that look at the content relevancy of your web page and then show relevant articles or pages from your website in the widget box.
And in between your content, it shows some sponsored article links which looks exactly like it was another blog post from your website.
But, due to decreasing usage of the matched content ads, customer feedback, and performance results from the ads-only Matched content ad format, Google decided to replace this ad unit with a new ad unit called "Multiplex ads".
And the Good News is that this will be available to all users and you don't need any traffic requirements for this.
So, after march 1, 2022 all existing matched content ads will be automatically converted to only show ads. This also applies to Matched content units that have the "Monetize with Ads" option turned off.
What you need to do
According to Google, You don't need to do anything if you're satisfied with Matched content units to only show ads starting March 1, 2022. Otherwise, you can remove the Matched content code from your pages before this change happens.
Here are the important changes
- Rebranding Matched content to "Multiplex ads", to align with the ad format that's available on Google Ad Manager.
- Removing the eligibility restrictions that currently apply to Matched content. The new format will be available to all AdSense publishers.
- Removing the Sites and then Matched content page from the AdSense interface.
- Updating the Matched content unit editor to show the new ads-only format.
- (Lab participants only) Turning off the ads-only Matched content AdSense Lab and marking it as retired.